Building the Future of Lending

One Smart Decision at a Time

A boutique advisory and investment firm helping lenders, credit investors, and boards unlock exponential growth through data, risk, analytics, and AI strategy.

Lending Growth & Capital Strategy

Risk, Data & Analytics

Predictive Modeling & AI

Fractional C-Suite Leadership

Who We Are

At Prama Capital Partners, we believe the future of lending and credit innovation will be defined by data intelligence, AI-driven strategy, and agile leadership.

We're not a traditional consultancy — we're your on-demand lending growth and intelligence partner.

Boardroom Strategy

Combine strategic insight with analytical precision

Fast Results

Deliver measurable outcomes within weeks, not months

Embedded Team

Operate as an extension of your leadership team

Our Mission

To accelerate innovation, intelligence, and inclusion in lending and credit markets through sustainable, data-driven growth.

Services & Consultation

Strategic advisory and fractional leadership designed to accelerate lending performance, strengthen risk frameworks, and scale analytics-driven decision making.

Lending Growth Strategy

  • Product roadmap and market expansion
  • Customer acquisition, lifecycle management, and retention optimization
  • Growth analytics, cohort tracking, and revenue modeling

Risk Strategies

  • Credit and underwriting framework design
  • Portfolio analytics, loss forecasting, and capital optimization
  • Stress testing and risk governance frameworks
  • Predictive risk models for near-prime, secured, and hybrid portfolios

Data & Analytics Strategies

  • Data architecture and governance frameworks
  • Advanced analytics, business intelligence, and executive reporting
  • KPI dashboards and performance monitoring systems
  • Data monetization and growth insight frameworks

Predictive Modeling & AI

  • Machine learning model design for credit, fraud, and growth forecasting
  • AI-driven customer segmentation and behavioral scoring
  • Generative AI integration for portfolio and operational insight
  • Simulation tools to optimize ROI and risk balance

Fractional C-Suite Advisory

  • Interim or project-based Chief Growth, Risk, Data, or AI Officers
  • Board and investor presentation advisory
  • Analytics transformation, team capability building, and leadership mentorship

Consultation Options

1

15-Minute Diagnostic Call

A short, high-value discussion to clarify your goals and challenges. Perfect for scoping needs or validating ideas.

2

30-Minute Deep Dive

A focused session with 2–3 targeted questions exploring specific growth, risk, or data challenges.

3

1-Hour Strategy Session

A comprehensive consultation with structured guidance, actionable recommendations, and follow-up notes.

Our Fractional Executive Advisory model gives you on-demand access to senior leaders across growth, risk, data, AI, operations, finance, and compliance — tailored to your business stage, scope, and goals.

We also support long-term transformation projects, where our advisors embed directly with your teams to deliver measurable impact from strategy through execution.

Fractional Executive Advisors

Engage proven industry leaders without long-term overhead. Our advisors bring deep domain experience across:

Credit and Lending Strategy

Risk & Capital Management

Data, Analytics & Predictive Modeling

AI Transformation & Automation

Finance, Operations & Regulatory Compliance

Long-Term Strategic Projects

For initiatives that require continuity and measurable outcomes, we lead multi-phase projects across:

Lending Product & Portfolio Strategy

AI & Predictive Model Implementation

Data Infrastructure & Reporting Transformation

Risk & Credit Lifecycle Optimization

Growth and Retention Analytics Programs

Each engagement includes:

A clear roadmap with milestones and KPIs

Hands-on collaboration with your internal team

Monthly performance reporting and insights

Leadership coaching to institutionalize the learnings

Why Clients Choose Us

1

Access to top-tier executive talent at a fraction of the cost

2

Integration with your existing leadership and investor teams

3

Focus on measurable results, not just recommendations

4

Proven success driving growth, risk optimization, and data maturity across lending and financial platforms

Meet Our Founder

AK

Atul Khemuka

Founder & Managing Partner

Connect on LinkedIn

Atul Khemuka is a lending executive, investor, and AI strategist with over two decades of experience leading credit, growth, and analytics transformations.

As Chief Intelligence Officer and Chief Growth Officer at Mercury Financial, he helped scale the company from startup to over 2 million customers and $3 billion in balances, building one of the most successful consumer credit platforms in the near-prime segment.

Areas of Expertise:

AI & Data Strategies Risk Strategies Analytics & Predictive Modeling Lending Product & Growth Board & Investor Advisory

Let's Talk

We work with select lending and credit clients who are serious about using intelligence and analytics to drive scale and performance.

Location

Austin, Texas

Serving clients globally

Quick Intake Questions:

  1. 1. What's your company or project about?
  2. 2. What's your biggest challenge right now?
  3. 3. What outcomes are you hoping to achieve?
  4. 4. Which area do you want help with? (Growth, Risk, Data, Analytics, AI, etc.)